MARKETING SYSTEM
A Marketing System can be defined as 'a system in which marketing data is formally gathered, stored, analysed and distributed to managers in accordance with their informational needs on a regular basis'.
The term is sometimes defined in a limited way to refer to a computer based system intended for use by particular marketing personnel at any functional level for the purpose of solving Marketing Problems.
Alternatively it can be defined in a far broader sense as 'People, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers' .
A system is created in three phases:
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Understanding of the information needs of marketing management
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Locating relevant data and transforming this into usable information.
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Making this information available to managers when, where and how the as they require it.
